Singular Cycles was launched in March 2007 by Sam Alison with a single frameset – the Swift. This was very much the early days of 29” wheeled bikes, especially so in the UK, and Singular was the first British brand built around this new wheel size. The Swift quickly developed a loyal fan base for its sublime ride quality and classically simple appearance.
Over time new models were added, running the gamut from classic styled lugged road bikes (the Osprey), to hard hitting steel hardtails (the Buzzard) via racey Titanium, cyclocross bikes, fat bikes and 29+. Singular has also been at the very forefront of development of the niches now known as ‘monstercross’ or ‘gravel’ bikes – fundamentally go anywhere, do anything bikes with 700c wheels and drop handlebars.
This relentless drive for innovation and development led down some interesting and fruitful paths, others less so. Increased competition thanks to many of the bike styles developed by Singular hitting the main stream and the practical aspects of managing the business meant what has always been a one-man-band had to change.
Singular is now exploring new avenues and alternative business models with a view to launching new product in spring 2019.